Collection of Videos, Interviews, Voice Commands and Behind-the-Scenes Clips Part of Xfinity’s Presenting Sponsorship of Katy Perry’s ‘WITNESS: The Tour’
Comcast today announced that the company’s Xfinity brand, presenting sponsor of Katy Perry’s ‘WITNESS: The Tour,’ has launched a new Xfinity On Demand destination in collaboration with Perry. Available to Xfinity X1 customers, the digital destination features hours of Katy Perry content curated for fans, including new songs and music videos, never-before-seen interviews, behind-the-scenes tour footage, and messages from Perry herself.
Through the X1 destination, fans looking to get up-close-and-personal with the singer can access in-depth interviews about Perry’s latest album, Witness, and also catch up with backup dancers from some of her most memorable performances, including “Left Shark.” The digital hub also hosts an extensive catalogue of Perry’s chart-topping hits, along with episodes of “The Making Of” for a view behind the scenes of music videos from “California Girls” and “Firework” to “Swish Swish.”
“I’m excited to team up with Xfinity to share the whole Witness experience with my fans. It means a lot to me for all of my fans, no matter what their situation, to feel like they can come along for the ride,” said Katy Perry. “I love that Xfinity X1 will be a place where I can give fans weekly glimpses into all the different facets of the tour – not just the work of it, but also the fun! It’s a real peek behind the curtain, and up close and personal access to me throughout the tour.”